Branding

Graphic Design

Branding is creating a strong, positive perception of a company, its products, or services in customers' minds by combining elements such as logos, designs, mission statements, and a consistent theme throughout marketing communications. Effective branding helps companies differentiate themselves from their competitors and build a loyal customer base.

My work in branding was not only limited to design, but I also worked in brand management and consolidating its value in marketing operations and visual materials by focusing on creating integrated visual identity elements (planning or execution).